Have you ever felt like your client’s personal shopper instead of their designer? Or that you weren’t being paid enough for the amount of work you ended up doing for them?
Making clear offers for design services is a challenge most designers face.
Often we start by charging for a couple of hours of work, but the problem with that is that there’s no clear deliverable. The client doesn’t know what they’re going to get and you don’t know what you need to do.
You want an offer that is well-defined so that you know exactly what will be expected of you, how long it will take, and how much you will be paid. On the flip side, your client knows how their problem is going to be solved and they’ll be happy to say yes to your offer. I’m teaching you how to create that offer in this episode.
One of the most important things to remember is that when you get to the core of your client’s problem, that’s where your offer is. Don’t start adding in every little thing they mention; there will be opportunities to create new offers for those projects later.
Topics We Cover In This Episode:
- Why clients might find it scary to say yes to your offer
- The importance of being clear about what you’re going to deliver
- Separating your design fee from selling products
- A different way to approach business
- How to avoid becoming your client’s personal shopper
- Setting up boundaries
- Identifying the client’s problem
- How to craft an offer that people are excited to say yes to
- Why predetermined packages can be limiting
If you focus on your client’s core problem and create an offer around that one piece, you will have a happy client and you will be a happy designer. You will have clear expectations and deliverables that work for everyone, and opportunities for upsells further down the line.
If you love what you’re learning on the podcast, head over to interiordesignbusinessacademy.com and book a clarity call. This is the perfect way to chat with one of our coaches about where you are in your business and what your next step needs to be to make your design business profitable and enjoyable.
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