You can’t get good clients with a bad bio.
You can’t boost your business with an online profile that undersells, and fails to differentiate you.
If you’re serious about taking your interior design business and career to the next level, get serious about upgrading your bio on Houzz, in social media, and on your website.
Some Rules of the Road to remember as you build your new bio:
- Nothing differentiates your design firm better than you. Nothing promotes you as effectively as your bio.
- Bio Words that ROCK: Only, first, Newest, Latest, Oldest (longest-established), Largest, Award-Winning
- In preparing to write your bio, don’t dwell on your “don’t’s.” Don’t fret about the experience, clients, degrees, certifications, and awards that you don’t have.
- Highlight, don’t hide your past. Explain how your current clients benefit from the skills you gained from past employment.
Your personal bio is your most versatile, valuable and vital personal marketing tool. A good bio validates your value and spells out your special-ness. It takes care of the “heaving lifting,” bragging about you in print so you don’t have to do so in person.
Is your bio a help or a hindrance?
A sure sign your bio doesn’t work is if it starts by saying that you “launched your design firm 17 years ago.”
Or that you’re a New York native. Or that you received your design degree in 1999. Or that you’re “passionate” about design.
Nor should you say that you “believe that your home interior reflects your lifestyle.” Or that you feel that “good design enhances the quality of life.”
Skip the baloney, and promote your benefits.
Tune in on Tues., May. 24 to my complimentary tele-seminar entitled “Create a Killer Bio: Promote the Star that You Are.” This extraordinary, one hour program is scheduled for 4 p.m. Eastern Time (3 p.m. Central, 2 p.m. Mountain, 1 p.m. Pacific) on Tues., May 24.
How to develop a promotional bio that positions you as a uniquely-qualified, one-of-a-kind design professional is the theme of this FREE tele-seminar.
If your design business or career isn’t where it could be – and should be – that means that the right people don’t know you. They don’t “get” what you do, key things you’ve done, and what you can do.
They don’t get all that you got, because your bio doesn’t tell them.
Give me an hour for the “Killer Bio” tele-seminar on May 24th, and I’ll give you what you need to know to write a bio that distinguishes you and spells out your special-ness.
It’s time to trash your current bio, the one that blocks, rather than boosts you and embarrasses rather than enriches you.
It’s time to register for the FREE “Create a Killer Bio” tele-seminar scheduled for 4 p.m. Eastern Time (3 p.m. Central, 2 p.m. Mountain, 1 p.m. Pacific) next Tues., May 24.
Fred Berns, a design industry business coach, copy writer and speaker, creates bios and other marketing materials for interior design professionals worldwide. Contact him at Fred@FredBerns.com or 303-589-3013, and check out his website at InteriorDesignBusiness.net.